What makes this campaign fun and unique is that it was created to speak directly to the people stuck behind the bus. I wrote most of the lines as well.
Using iconic medical devices, this digital and print campaign promoted three acclaimed specialties of Hendricks Regional Health.
I was tasked with coming up with an idea for the in-store Northtown Mall spring fashion promotion. There were only 12 kiosk spaces available, so instead of using traditional printing, I had a prop maker build 12 hand-made, tactile and dimensional signs using iconic spring clothing shapes "mowed" out of artificial grass. People loved them.
Here are four posters I presented for a photography show at The Museum of Russian Art. They chose one but I liked all four so I'm showing them here.
For several years, I was responsible for all the art direction and design for every show at The Museum of Russian Art. This included all interior and exterior graphics along with print and digital advertising.
How do you show a "get free cable in any three rooms" offer? With an outhouse, of course.
Logos, logos, logos, I've done a million of them. I love distilling a brand down to its’ most basic core. Here are a few from over the years.
I took the look and feel from the architecture and interior design of Ruby Tequila's restaurants and created all new branding including these menus.
For this campaign, which I wrote as well, I was asked to show Baylor's comprehensive services. I accomplished this by literally listing their specialties plus adding one that the reader might not know about, thus reinforcing the "we can treat just about anything" idea but in an engaging way.
Can the design of a logo and brand identity kit for a fairly industrial product be beautiful? I think so. It helps to have a great client too.
Here's an outdoor board that I designed and wrote that represents the strength of St. Kate's in eight words.
These three TV spots were concepted with the Hendricks tagline in mind: Treat people better. For these, we used light humor instead of the usual heavy-handed style you see for most healthcare spots.
My partner and I based these spots on Hendricks wonderful tagline, "treat people better." We took that thought out into the world and showed instances of people being treated better or sometimes worse, but always in a humorous way.
Here is a holiday promotion I presented for FedEx. Instead of showing typical gifts, I used fun lines inside graphic gift boxes to represent that feeling you get when you receive a gift and the feeling you get when you know the gift you're sending will be delivered on time.
Here are a few websites I've designed over the years.
The client wanted a tennis-themed wine, here are some design concepts that came out of it.
Here are a few other spots from long ago.